Wednesday, February 8, 2012

Importance of Sales and Marketing module in ERP system

It is important to know that the Sales module which also known as Customer Relation Management (CRM) in an ERP system is the most important and essential function for the existence of an organization. Sales module in an ERP system manages the functions of domestic and export sales of a company. This is the module that maintains the customer and product database.

Functions of sales module also includes the interacting enquiries, order placement, order scheduling and then dispatching and invoicing form the broad steps of the sales cycle. Stock transfer between warehouses is also covered by this module. Apart from all these functions Sales module also carry out the task of providing analysis reports to guide decision making and strategy planning.

Organizations always wanted to have a good and fighting sales and marketing force to compete in the market. A comprehensive sales and marketing ERP module will help a company stay competitive and streamline their sales and marketing activities.

Sales and marketing module in an ERP system allows activities such as contacting customers and tracking of each customer orders right from placing an order to dispatch of material for that particular order and customer. This module also helps allows sales executives to contact customers and follow-up each and every sales invoice and receive payments for such invoices.

Another important aspect of sales module is it allows management to monitor sales target achieved by individual marketing personnel as per the target planner for each marketing personnel. This feature in of the sales module in the ERP system enhances the working of the marketing department and ensures personnel are not on the right direction.

A good sales and marketing module also has features to track lost orders and identify the reasons for loosing those orders. Business partners and franchises are a common phenomenon in today's world. Latest ERP software will associate marketing personnel to their business partners and franchises and allow them to track and monitor their performance.

ERP sales module can also track sales trends over different periods and prepare the report, Sales forecast can be made using this module as well as provide all over sales and marketing activities of the company.

The ERP module offers an effective customer complaint management tool which also includes repairs processing and document management.



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10 comments:

  1. Importance of Sales and Marketing module in ERP system, this is very true. This two factors are so important in ERP, and your article gives an idea about it. Your content was so nice for the readers. I appreciating your article's info, which make me happy while i am reading this. Thank you so much for this info.



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  2. Functions of sales module and marketing module in an ERP system allows activities such as contacting customers and tracking of each customer orders right from placing an order to dispatch of material for that particular order and customer.

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  3. Great Blog !!!
    It looks like you spend a large amount of time and effort in writing the blog. I am appreciating your effort.
    Importance of erp in business is increase as it allows Purchases and expenditures to registered in a centralized database.
    Thanks for sharing such a nice post...

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  5. Great blog learned many things about Crm Software from this article, very informative .CRM system is the software that you and your company need to automate the processes and activities associated with customer relationship management. For many years, the locally hosted CRM solutions have widely been used by large corporations and medium-sized businesses. Today, you have a chance to implement the CRM systems, too. Likewise, you have a possibility to choose between the locally hosted and web based CRM solutions. The only way to make the right choice is to learn more about the different types of CRM systems.
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  7. Pretty nicely explained! Customer Relation Management Software is considered as a cheaper solution when compared to the other solutions. The database maintained by such a system is also accessible from anywhere and that too at any time. This is something that is regarded as an exclusive feature of this system that has contributed to its increasing popularity.
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  8. Thank you for this excellently put together blog. It is very clear and helpful. If you are in a business and want to get a highly professional and effective customer relationship management solution to make a strong client base there are a number of expert services whom you can look up to get the best solutions. Choose them wisely and get the best benefits of this best business management software system with their help.

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